our story


In 2014, co-founders Bryant and Justine Sharifi married each other and their passions, creating the concept behind Perform for Life. Although Certified Strength and Conditioning Specialist, Bryant, and Registered Nurse, Justine, had very different personal journeys that shaped their relationships with their physical well being, they discovered that they had the potential to combine their philosophies to make a positive impact in the training world.  They made the bold move of opening up shop in San Francisco with the intention of developing a respected establishment and brand in the fitness industry that promotes superior quality service, coaching, and education.  Perform for Life’s foundations were built upon principles of building trust and creating a community where clients feel appreciated and valued, and an environment for personal trainers to establish careers in which they are supported and encouraged in their professional endeavors. Together, they are passionate about helping others perform better in sport, recreation, and most importantly: Life.


When it comes to making fitness a priority, we've told ourselves, "We'll start on Monday" or "It'll be my New Year's Resolution."  Well, why not now?  Empower yourself in the present and make it your lifestyle! 


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FAMILY: We aren’t just colleagues, we’re a family, and when you walk through our doors we consider you family too.

INTEGRITY: We work to build trust in the fitness industry, with one another, and with you. That means we make commitments and see them through.

BALANCE: We promote a healthy, balanced lifestyle, and are a catalyst to your improved well-being.

LEARNING: Knowledge is power, and we believe in empowering ourselves so we can empower you!

PASSION: We have ambition and heart that is materialized into action to inspire you to be the best version of yourself.

What Separates Us From The Rest

We are a family of fitness professionals who value connecting with our clients and staying current with our education. 

  • All Coaches are required to be CSCS (Certified Strength and Conditioning Specialist) certified. A degree in Exercise Science, Kinesiology, or a related field are required for this certification.

  • Coaches write weekly blogs, then lead an in-house workshop to fellow coaches to not only continually review information already learned, but also to add to our knowledge base

  • As a team, we attend at least one continuing education workshop every quarter

  • Our Personal Training Packages come with complimentary access to small group and semi-private training. So you can train every damn day.

Our SpaceS